OFF THE RECORD MARKETING AND ECOMMERCE
It wasn't until recently that many advertisers viewed Google AdWords and Facebook Ads in an adversarial way. But when it comes right down to it, both efforts can compliment each other when used correctly. But what are there strengths and weaknesses?
Read MoreHave you embraced video marketing yet? Find out why you need to start making video content a priority in your marketing strategy - now!
Read MoreDigital marketing and eCommerce professional with expertise in building data-driven solutions, or optimizing digital properties, that can effectively and sustainably improve brand awareness, lift revenue and increase loyalty.
It wasn't until recently that many advertisers viewed Google AdWords and Facebook Ads in an adversarial way. But when it comes right down to it, both efforts can compliment each other when used correctly. But what are there strengths and weaknesses?
Samuel Scott published an article yesterday on TechCrunch, that is a MUST read. His concern is that marketers today have gotten lost in a sea of buzzwords (courtesy of technology companies that are just trying to sell you) and drifted too far away from what marketing really is (or was). Where do you stand?
Need inspiration for how to grow sales on your eCommerce site? Then you need to checkout what the experts over at InFlow created.
Is REVOLVE’s new members-only store on Melrose Avenue, the future of retail brick-and-mortar?
Have you embraced video marketing yet? Find out why you need to start making video content a priority in your marketing strategy - now!
A few thoughts and recommendations for hiring inbound marketing talent in 2016 and a few content marketing predictions for what will be most important going forward.
An invitation this week, to join a marketing panel, turns into a great excuse for me to pontificate about digital marketing predications and ideas for 2018