Growth-Focused Marketing and Brand Strategist
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Growth-Focused Marketing and Brand Strategist
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Growth-Focused Marketing and Brand Strategist

Data-Driven Solutions, Built with the Customer in Mind

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Curating Stories with Creative Imagery  

Growth-Focused Marketing and Brand Strategist
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A COLLECTION OF DIGITAL MARKETING STORIES FROM A VARIETY OF SOURCES (ALL VISUALLY DESIGNED BY MYSELF)

🚨 Warning 🚨 proud dad moment ahead ➑️ introducing Charlie and his summer  @oryabaseball ⚾️ team!!! We had their first practice last night (just before it poured β˜”) and asked all the kids to wear the uniforms from the different teams they all came f
May all of you be as happy and merry as these little jolly elves and cherubs. πŸŽ„ From all of ours, to yours. Merry Christmas and happy holidays!! 🎁

#merrychristmas #christmas #happyholidays #holidays #christmasmorning #carneiro #teamcharlie #teamwr
Paddington facing off with the fact that 2020 has been less than impressive so far, but he wants you to know that he is still here and ready for whatever comes next. The O.G. himself on a breezy day in August, paw forward, classic 'holding ground' -
Happy birthday baby Silas! I can't believe a year has gone by already... you are amazing and curious and wise and delightful and we're all so happy you are here with us. I could eat you up. 🍰 πŸš€ πŸ¦„ πŸ‘

#silas #baby #happybirthday #oneyearold #oneyea
This one was pretty sweet to pickup from the mailbox on this #Easter Sunday! @slouisepetersen's latest piece published (in-print no less!!!) in @harpersbazaarus's April edition. If anyone still gets the print version, delight awaits on page 106 and i
Endlessly impressed with my wife's latest peice in the Washington Post, ‘Burn It Down’: The importance of female, and maternal, rage, a review of Lilly Dancyger's anthology.

Two passages that I must have read a dozen times, while also ge
Beyond pleased to share that yesterday my incredibly  talented wife @slouisepetersen πŸ¦„ had one of her latest pieces titled "Why Having a Third Baby Felt Like the Safe Choice" published in the @nytimes Parenting section! πŸ’ͺIf you have
Artificial intelligence is defined as: "#software that is intelligent enough to reason, decide, analyze and even make predictions of the future" Companies want to precisely target their market so they can save on product promotion costs inv
Creating a successful customer life cycle involves a multidisciplinary approach, here's why: "We know buyer personas as being one-dimensional - a snapshot overview of the people who are involved in the buying process in one way or another. Buyer
Yesterday’s tentative approaches won’t deliver; you need absolute clarity about digital’s demands, galvanized leadership, unparalleled agility, and the resolve to bet boldly. How real companies are winning each of these four fights
How many smart speakers do you own? Once your smart devices can talk to you, who else are they talking to? Journalists Kashmir Hill and Surya Mattu wanted to find out, so they outfitted Hill's apartment with 18 different internet-connected devices an
In Portland Maine today visiting with old friends and making new ones at the Agents of Change #Conference, hosted by @therichbrooks, with a talented, passionate and interested group of brands and marketers. This annual marketing event takes place tod
Inspiring to wake up and hear your wife's recent article in the @washingtonpost being discussed on the Today Show by @megyntoday and @savannahguthrie. @slouisepetersen's piece is titled "Why I’m struggling to explain my beauty routine to m
Powerful and interesting case study by Think With @google on @adidas's unique handle on "collaboration" and how this approach impacts the stories they tell, and the #eCommerce results they see. "For the marketing group, #collaboration
Removing the Barriers to #Creativity "Golan focused on removing organizational and #psychological barriers such as fear of making mistakes, poor #management attitude, lack of relevant resources, and stifling bureaucracy. Even though many #employ
The term ‘digital transformation’ has been used to describe anything from creating a fully responsive #mobile #website to developing a #social media #strategy, but in reality true #transformation needs to involve much more than just the e
Marketers are awash in all different types of #data, but often have a hard time making heads or tails of what to do with it. And in an increasingly #personalized world, #consumers expect their #customer experiences to be customized—and that&rsq
#PwC asked people around the world about their shopping and consuming activities. In total there were 22,000 respondents, from 26 countries and they imagined the results would document the bleak prospects for brick-and-mortar #retail. But not so fast
Technology, #data, consumer demands, talent, financial pressures -marketers' needs are changing rapidly. The big question is what will #agencies have to do to stay ahead of this incessantly shifting industry and what does the #agency of tomorrow look

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